The Future of PPC Advertising: Best Practices & Strategies for 2021
As businesses being 2021 with hope and excitement, they need to evaluate Pay per Click (PPC) advertising to seize the opportunities that lie therein. PPC advertising has been continuously evolving since 2018. PPC is now adopting new features, more targeting options, and tools that will help you grow your business on multiple platforms.
In order to get the most out of your campaigns, you need a reputable PPC Ads agency in Australia by your side, such as VNS. The agency will help you keep up with all the major trends that will positively influence your advertising. Virtuoso Netsoft is a professional PPC Ad agency in Australia that will propel you towards growth by adopting current PPC strategies that will propel your campaigns forward.
Below are some of the best practices and strategies in PPC marketing for businesses:
Explore new platforms & features
Google, Facebook, and Instagram were the most prominent online advertising channels in 2020, and this will still be the case in 2021. While investing in these platforms will increase your reach, you need diversity in other new platforms. This will give you access to a new target audience and give you the advantage of enjoying the reduced competition.
There are many platforms that you can diversify into, including LinkedIn, Snapchat, and Pinterest. Pinterest, for example, has a ‘product pin’ feature that allows users to make direct purchases. Amazon has also introduced the ‘Sponsored Products Ads’ feature to help businesses boost their sales.
Virtuoso Netsoft (VNS) is a PPC Ads agency in Australia that explores new platforms and features to fuel business growth. VNS enables businesses to go beyond their comfort zone and invest more in new platforms available in the online market. This will progressively increase your brand’s online presence. You can test new features occasionally to understand the ones that are working best for your business.
Understand your target audience
You cannot undertake PPC advertising blindly. You need to know the nature and behavior of the audience that you are advertising to. There are many ways that you can know your target audience, but the most helpful one lies in conducting market research and analyzing industry trends.
At Virtuoso Netsoft, we prioritize understanding the audience first because the more you know them, the better you can tailor your ads. Once the VNS team understands your niche, they will tailor ads that will be relevant to them. You do not want to adopt a PPC strategy that does not resonate with your target audience because you will not see any results.
Some of the factors that Virtuoso Netsoft uses to analyze and help you understand your target audience include:
- Their behavior on search engines
- The platforms your potential buyers are using
- The buying process
There are also many other analytics and insights tools that will give you all the details about your customers. Such tools include Google Analytics and Facebook Audience Insights. These tools are very useful because they gather accurate information about all your users.
Set a budget
One of the major challenges that marketers are facing in working with an unplanned budget. As a business, you need to have clear goals of the budget that you will use for PPC marketing in any given platform. With this, you will know the areas that you need to focus on so that you can attain a high ROI score.
You should also set a budget after you have evaluated how other campaign strategies are working. This will enable you to take money out of the campaigns that are not working and invest that money in the campaigns that are actually working. This analysis will also evaluate if you should invest more in the campaign that is bringing in positive results.
At Virtuoso Netsoft, we consider the budgets of our clients so that we can tailor solutions that will maximize their ROI. Once VNShas implemented the PPC techniques for a while, we check them so that we can recognize the ones that are working and invest more in them. VNS will free up the budget of the campaigns that are not working and reinvest the resources in the campaigns generating real-time results.
Enhance mobile experience
Many customers have switched to a mobile experience because of convenience. When developers are creating a site, they have to make sure that it can support a mobile experience. The same case applies to PPC ads. A PPC ads agency in Australia should help you to create PPC ads that can easily be incorporated into your mobile devices.
If you want your customers to engage with your ads, you need to create a seamless experience across all devices and platforms. This gives you maximum reach. At Virtuoso Netsoft VNS, we will structure your campaigns in such a way that they can be accessed by customers who are also on mobile.
As a professional Google Ads agency in Australia, Virtuoso Netsoft creates a seamless mobile experience for your target audience so that your campaigns can obtain maximum reach. With over 5 billion people across the globe using mobile, it shows that it is a large niche that should be exploited by businesses who want to make the most out of their PPC campaigns.
Create clear messages
An ad is only as useful as the message that it entails. If the message is not clear enough to your audience, they will definitely not engage with it. PPC marketing still heavily relies on text ads. This means that a reputable Google ads agency in Australia, such as VNS, needs to craft catchy messages that will make for better targeting.
When you are creating ad messages, you need to have a clear understanding of your audience. This helps you write in a manner that will interest them and make them engage with your business. When your text is personalized to a certain target group, it will be very easy for you to increase CTR and conversion rates.
Virtuoso Netsoft heavily invests in ad writing so that we can create a high engagement rate with your audience. The first step that VNS takes when creating your ad text is to understand the customers for which it is targeted and then tailoring that ad so that the right message will reach them at the right time.
- Use videos to increase engagement
Videos are becoming very important in marketing. It, therefore, needs to be part of your PPC advertising. A professional Google ads agency in Australia such as Virtuoso Netsoft will support the use of videos, and this means that businesses should exploit the opportunity to engage better with their customers.
One of the leading PPC advertising platforms is Facebook. The platform has created a ‘storefront template’ that generates videos automatically and provides customized product recommendations. YouTube is also a platform that a Google ads agency in Australia can leverage to increase traffic to their website. It also helps you to generate targeted ads for your customers.
Adopt voice search optimization
Virtuoso Netsoft also prioritizes voice search optimization in PPC ads because more than half of searches are now being done via voice-search. A business that fails to recognize the opportunity that lies in optimizing for voice searches will miss out on maximizing its ROI.
One of the ways that you can start optimizing for voice search is to analyze your ongoing campaigns and the voice search traffic that they have received. This helps you understand what your target audience is searching for. It also gives you insights as to the keywords that they can use to create text ads.
One of the strategies we use here at Virtuoso Netsoft to achieve voice search optimization is using long-tail and conversational keywords. VNS also uses insights from previous campaigns to restructure new PPC ads that will exhibit a high voice search result.
Invest more in remarketing
Remarketing is very useful in increasing CTR rates and conversion rates. It is, therefore, a very popular strategy that will be used in 2021 by every professional PPC ad agency in Australia. At VNS, we understand the value that comes with remarketing so that we can increase brand exposure.
Virtuoso Netsoft mainly uses Google Display Network and Facebook in remarketing because these two platforms provide the best features in remarketing campaigns. However, we also diversify to other channels in order to reach a specific niche.
When you are executing your remarketing campaigns, you need to have a clear understanding of your objectives. The main goals that businesses have in remarketing include increasing brand exposure and reinforcing the ad message to your clients.
PPC advertising has undergone numerous changes over the years, and in 2021, you need to rethink the PPC strategies that you are adopting in order to maximize results. Different platforms are including new features, tools, and targeting options to increase traffic reach. Customers are now looking towards businesses that are creating a cohesive experience with them.
Virtuoso Netsoft (VNS) is a professional PPC ads agency in Australia tasked with creating sure-fire PPC ad campaigns that will generate the best results. The team at VNS will help you stay on top of your online advertising strategy so that you can outdo your competition and increase engagement with your customers. The strategies formulated by Virtuoso Netsoft are evolved to meet any changes in the technological world.