RCS Messaging service
The simple joys of shopping have also been transformed and taken over by digitalization. E-commerce brands are constantly growing. They are analyzing new ways to engage their customers. Whether offering innovative products or mastering business conversations, e-commerce brands opt for trendy methods to achieve their goals. One aspect of e-commerce business is excelling at consumer communication. This is where the use of RCS messaging comes into play!
Even though traditional options like emails and text SMS are being used, customers still desire interactive channels of communication. RCS business messaging can be considered a next-generation protocol that combines a business’s need for communication with that of customer desires. However, there are still many businesses that fail to explore the full potential of RCS messaging services.
If you plan on starting your own e-commerce business and are wondering how RCS messaging can be ideal for your brand, continue reading!
1 Visually Engaging Promotions
With RCS messaging, brands can create visually rich product campaigns. They can use high-resolution images, videos, and even clickable carousels. This is the best way to turn plain text into an immersive, mobile-friendly shopping campaign.
Example: An online store decides to use RCS for brands to display the new winter collection. It is a swipeable carousel of product images with each picture having a “Buy Now” button.
- Captures user attention instantly
- Increases CTR compared to SMS
- Delivers an app-like experience
2 Personalized & Interactive Marketing
Most modern consumers demand a personalized experience. RCS messaging enables a brand to deliver the same. Companies can include personalized product recommendations, promotions, and loyalty offers based on past purchases or locations.
Example: Brands can use RCS SMS services to send out alerts like “Hi (customer name), you left some sneakers in your cart. Complete your order today and enjoy 15% off!”
- Boosts conversion and reengagement
- Makes a user feel valued and understood
- Drives customer retention and loyalty
3 Cart Abandonment Campaigns
Abandoned carts are a challenge most online retailers face. With RCS messaging, businesses can send rich-media cart reminders. This will encourage the consumer to complete the purchase. The alerts can showcase images, pricing, and one-click checkout buttons.
Example: A business can use the RCS messaging platform to send reminders like “Your selected bag is still waiting! Complete your purchase now and get free shipping!”
- Reduces abandoned cart rates
- Provides effortless purchase completion
- Increases revenue per customer
As a business, when you send real-time updates using RCS messaging, you can maintain transparency. With your customers, you can send out information related to shipping confirmation, delivery estimates, tracking links, and support options. This can all be done in a single messaging thread.
Example: Your messages can include status updates like “Your order number #3201 has been shipped. Track it here (LINK) or contact support if you need help!”
- Reduces customer anxiety
- Lowers support centre volume
- Improves post-purchase satisfaction
6 Two-Way Conversation & Support
Unlike traditional text messages, which are mostly one-way, RCS messaging supports two-way conversations. You can respond to customer enquiries, support requests, and collect feedback. You can even integrate chatbots for seamless communication.
Example: Businesses can incorporate messages like “Would you like to speak to an agent about your order? Click on Yes or No.”
- Unables real-time support
- Improves customer engagement
- Allows automation with AI chatbots
7 Branded & Verified Sender Profile
RCS messaging allows a business to brand its interface with company logos and colours. Businesses can create verified sender identities to build trust. This also ensures customers know that the messages are coming from an authentic source.
Example: When a brand sends messages to customers, the official profile can display a business logo and a blue verified check mark.
- Increases open and engagement rates
- Prevents phishing and fraud
- Reinforces brand credibility
The field of e-commerce is becoming increasingly competitive. Ever since entrepreneurship has become the smarter option, there have been many small and large-scale online stores being established. To keep a business afloat, mastering brand communication with the help of RCS messaging is the only possible option.
RCS messaging provides a powerful way to deliver personalized, interactive, and visual experiences directly to customers. RCS messaging features allow you to do this within the native messaging app. Whether you are trying to reduce cart abandonment issues or increase the quality of support, it can always be done with the help of Rich Communication Services.