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Travelling is a basic human hobby, and many businesses thrive in this industry. For any travel plan, whether domestic or international to go smoothly, seamless communication is important. It is where the utilization of RCS SMS solutions by the travel industry comes into the picture. From booking confirmations to flight updates, the need for real-time and interactive messaging is critical.

Even though traditional SMS has been a staple for businesses as their primary communication strategy, with the rise of RCS SMS solutions a new era of messaging has dawned. In this blog, we aim to highlight how using RCS as a communication solution for the travel industry can be the biggest strategic toolkit. Once a brand integrates RCS into their existing infrastructure, that is all they would require.

Use Case of RCS in the Travel Industry

Onboarding an RCS business messaging provider will solve half of your concerns. But when a business learns about the different segments of the travel sector that can utilize RCS SMS solutions, they win the entire battle. Here is a quick breakdown!

1. Airlines

When we specifically talk about the flight operators, many specific communication tasks can be handled with RCS SMS solutions. These include:

Sending boarding passes and gate details
Providing real-time updates on delays or cancellations
Offering in-flight services or upgrade options
Promoting frequent-flyer or loyalty programs

2. Tour Operators

Travel agencies have a broad range of services that require seamless communication. Integration of RCS SMS solutions can help such operators with:

Sharing tour package details curated with rich media
Offering last-minute deals and discounts
Automatic booking confirmations and itineraries
Using chatbots to answer FAQs or process a request

3. Hotel & Resorts

For hotels to have their guests enjoy their stay, being on top of their communication game is a must. Accommodation facility providers also have many components that can benefit from RCS SMS solutions. Some of them are:

Sending booking confirmation with check-in instructions
Promoting add-on services and upgrades
Providing directions or local tour guides

4. Transportation Rental

Even for travelers, going from one place to the other is important. It is why transportation rental is a major part of the industry. RCS SMS solutions can help such rental providers to:

Notify users of pick-up and return locations
Send images of the car and the fuel policy
Offer direct communication with drivers
Give quick access to customer support
Share the real-time location of the ride

5. Cruise Operators

Cruise services may not be a significant part of the travel industry due to the geographical factor in play. But there are still many places where such businesses thrive. When cruise operators invest in RCS SMS solutions, they are able to:

Share the itinerary with port details and events
Alert travellers of weather conditions or boarding time
Promote onboard amenities and entertainment options
Provide a digital access pass to the traveller

RCS vs Traditional Communication Methods

1. RCS vs SMS

While traditional SMS is supported by most businesses, it is still limited when it comes to aesthetics and interactivity. RCS SMS solutions offer better branding, two-way interaction, and integration of rich media. All this is essential to enhance appeal.

2. RCS vs Email

Emails are usually prone to spam filters, low open rates, and delayed delivery. On the other hand, messages from RCS SMS solutions appear directly in the default messaging app. Utilizing services provided by an RCS messaging service provider will give you a higher open and click-through rate. It even encourages quick actions.

3. RCS vs Apps

Communication apps need to be downloaded and updated periodically. RCS SMS solutions require no additional apps. They provide near-instant user engagement. It is why the RCS messaging platform in India has become an emerging option.

Challenges & Considerations

To establish your company as a brand and integrate RCS SMS solutions as one of the communication platforms, there are certain things that one must consider. Challenges related to using RCS are one of the factors. Some of the common components that can weigh down the process of integration include:

1. Device Compatibility

RCS SMS solutions can work on Android devices with Google Messages by default. However, iPhones currently do not support RCS. This limits full-scale adoption as of now.

2. Carrier Support

Using RCS SMS solutions is only possible when there is support from the mobile carrier. While many countries have good coverage, Global travel brands need to ensure RCS works across many user regions.

3. Initial Setup and Cost

RCS SMS solutions also require setting up campaigns. This is more complex than traditional SMSs. It may also involve integration with messaging platforms or CPaaS providers.
Final Thoughts!
The travel industry thrives on transparency and clarity. Timeless personalization, trust, quality, and a strong level of professionalism are something that can be achieved with RCS SMS solutions. Whether it is automating itineraries, improving customer support, managing bookings, or promoting travel packages, RCS has the power to deliver. Although adoption barriers still remain a point of struggle, providers of RCS business messaging in Chandigarh will help you outweigh the barriers.