Virtuoso Netsoft || Blog

WhatsApp has emerged as a crucial tool for small and medium-sized enterprises to streamline communication, boost customer engagement, and automate routine interactions. With billions of active users on the WhatsApp platform globally, businesses are increasingly leveraging it as a tool. This is because WhatsApp business features enhance customer service, marketing, and sales strategies.WhatsApp has emerged as a crucial tool for small and medium-sized enterprises to streamline communication, boost customer engagement, and automate routine interactions. With billions of active users on the WhatsApp platform globally, businesses are increasingly leveraging it as a tool. This is because WhatsApp business features enhance customer service, marketing, and sales strategies.

However, understanding some common WhatsApp business features is important for its real-world application. For this reason below we explore 11 such features. We even provide in-depth insights regarding their Usage Example.

Quick Replies

Overview: WhatsApp business features like quick replies allow a company to save and reuse frequently sent messages. This makes it faster to respond to common customer queries.

Usage Example: A bakery can set up quick replies for frequently asked questions such as pricing, operating hours, and order placement procedures. For instance, typing “Hours” could automatically send “We are open from 8:00 a.m. to 8:00 p.m. Monday through Saturday.”

Benefits: This feature improves efficiency, reduces response time, and ensures consistency and communication.

Automatic Away Messages

Overview: This feature enables businesses to send an automatic message when you are not available. It ensures customers are informed of delays in response.

Usage Example: A travel agency can set an away message outside office hours like “Thank you for contacting us. Our office hours are 9 a.m. to 6:00 p.m. We will respond to your message as soon as we are back.”

Benefits: Similar WhatsApp business features help maintain professional communication and set expectations for response times.

Catalogs and Collections

Overview: Catalogue is a great way for businesses to showcase their products and services directly within the app. WhatsApp business features like collection enable the grouping of similar products for easier browsing.

Usage Example: A clothing store can create a catalog with categories like Summer Dresses, men’s Wear, Accessories, etc. This makes it easier for customers to browse and shop.

Benefits: This simplifies the shopping experience and increases sales conversion by enabling in-app product discovery.

Broadcast Lists

Overview: WhatsApp business features such as a broadcast list can allow the company to send messages to multiple recipients at once. This can be done without creating a group chat and can help maintain the privacy of recipients.

Usage Example: A fitness coach can send weekly workout tips or promotional offers to their clients using a broadcast list. It ensures everyone receives the message individually.

Benefits: It is a great way to enhance marketing outreach while keeping customer interaction personalized.

WhatsApp Payments

Overview: WhatsApp business features related to payments can enable peer-to-peer and business transactions within the app. This makes it easier for customers to pay directly through chats without having to switch applications.

Usage Example: A home-based business selling handmade crafts can accept payments directly after confirming orders through chat.

Benefits: It offers a seamless payment experience and reduces the friction in completing a purchase.

Message Statistics

Overview: A company can access insights such as how many messages were sent, delivered, read, and received with similar WhatsApp business features.

Usage Example: A customer service team can monitor which automated messages are being read. Later, they can adjust their communication strategy accordingly.

Benefits: This can significantly help measure engagement and to optimize messaging strategies.

Greeting Messages

Overview: Greeting messages are sent automatically when a customer messages for the first time. Similar WhatsApp business features can also be used when there is a prolonged period of inactivity in a chat.

Usage Example: An online bookstore can send a message like “Hi there! Welcome to NAME. Let us know if you are looking for a specific book or need a recommendation.”

Benefits: Using this feature can help a business create a warm first impression and encourage customer engagement.

Two-Factor Authentication

Overview: It adds an extra layer of security by requiring a PIN when registering a phone number with WhatsApp. It is one of the most commonly used WhatsApp business features.
Usage Example: A digital marketing agency can activate two-factor authentication to ensure only authorized personnel have access to the business account.
Benefits: This can be a great way to protect sensitive business information and prevent unauthorized account access.

Interactive Messaging

Overview: The WhatsApp business features in question include buttons and list messages that customers can tap to take specific actions like placing an order, booking a service, or getting directions.

Usage Example: A beauty salon can use interactive buttons like Book Appointment, View Services, or Contact Us, to streamline the customer journey.

Benefits: This enhances user experience by simplifying navigation and action-taking within chats.

Automated Responses

Overview: Using similar WhatsApp business features can allow a company to set rules for automated replies. This can be based on specific keywords or events.
Usage Example: A tech support company can automate replies for common issues. If a user types “Reset Password,” an auto-reply can guide them through the process.
Benefits: This can reduce the workload for customer service teams. It is also an ideal way to provide instant support to users.

Rich Media Sharing

Overview: WhatsApp business features like this can make it possible for companies to send images, videos, documents, audio files, etc. A business can also pin locations within the chat for users.
Usage Example: A real estate agency can send property photos, video walkthroughs, and location maps directly to potential buyers reducing the hassle.
Benefits: It can facilitate clear communication and help customers make informed decisions based on the details available.

The platform offers a comprehensive bundle of WhatsApp business features to empower companies. It can make communication more efficient and effective. From automating responses and showcasing products to securing accounts, everything can be done through WhatsApp. Additionally, features like facilitating payments can also be a game changer from a business’s standpoint.

All of the WhatsApp business features mentioned above play a unique role. They enhance customer experience and operational productivity. By understanding and leveraging these tools, companies can build stronger relationships with their clients. A business can even improve conversion rates and scale its operations seamlessly. So, to consider the WhatsApp ecosystem for your business, reach out to Virtuoso Netsoft.